Creators • Mindset

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Creators • Mindset

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Creators • Mindset

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Creators • Mindset

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Subconscious • Programming

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Subconscious • Programming

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Subconscious • Programming

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Subconscious • Programming

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Future • Empowerment

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Future • Empowerment

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Future • Empowerment

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Future • Empowerment

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1

The Programming Phase

Ages 0-7: The Foundation Years — their subconscious mind absorbs everything. Every money interaction & observation becomes a permanent program

The Programming Phase
2

The Critical Window

After age 7, the subconscious still controls 95% of their mind — the foundation years' programs become lifelong defaults

The Critical Window
3

The Opportunity

Instead of accidental default programming, create intentional lessons about creating cash flowing assets - including investing, goals AND measuring outcomes

The Opportunity

From age 3 to 17, Chedda App helps you raise future cash flowing asset generators, wealth creators and humanitarian responsibility stewards – not just good spenders.

Grow faster

Transform Everyday Moments Into Lifelong Lessons

Age-Appropriate Learning

Content and activities that grow with your child's developmental stage.

Screenshot of a mobile app interface
Complete Financial Picture

Teach the full spectrum of money management, not just consumption.

needs versus wants
Subconscious Programming

Program positive money beliefs during critical development years.

Screenshot of API code in a text editor
Parent-Child Collaboration

Tools and prompts that help you lead meaningful money conversations.

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What Our "Early Tester" Families Are Saying

Real stories from parents transforming their children's financial future.

"I realized that I was unknowingly teaching my kids that money is for buying things. This app helped me reprogram not just my children’s mindset, but mine as well. We now talk about goals, savings, and investments as a family."
RT

Rebecca T.

Mother of Ava (7), Nairobi, Kenya

"The Birthday Challenge has changed the way my children see money. Before, they only saw spending. Now, they see the effort, planning, and logic behind every purchase. As a parent, that gives me peace of mind about their future."
AH

Aisha H.

Mother of Zainab (9) & Yusuf (12), Mombasa, Kenya

"What amazed me was how my 6-year-old suddenly understood the concept of earning. After completing his little ‘quests’ for his bicycle goal money, he said, ‘Now I know why you go to work!’ That single moment was worth everything."
SO

Samuel O.

Father of Daniel (6), Kisumu, Kenya

"The fun part is that my kids don’t see it as a lesson — they see it as a game. But in the process, they are learning lifelong principles about money. This app has taken away my guilt of not knowing how to teach financial literacy at home."
GW

Grace W.

Mother of Caleb (6) & Mia (9), Nakuru, Kenya

"For the first time, my 8-year-old understood that money doesn’t just appear — it is earned. Watching him do small chores to raise his ‘birthday challenge budget’ was a proud parenting moment. I only wish I had this teaching when I was his age!"
SM

Sarah M.

Mother of Ethan (8), Nairobi, Kenya